Web hosting provider Web.com announced on Tuesday it has acquired Web services provider WebSource Media.

The acquisition further diversifies Web.com’s business, adds an experienced Web services sales, marketing and development organization and is expected to bring profitable revenues to the company. With the exception of assumed liabilities and debt payments, says Web.com, the acquisition has been structured as a revenue and profitability earn out over approximately three years.

“With the addition of the WebSource Media business and its management team, Web.com gains market share, access to markets not currently addressed by Web.com and new marketing channels focused on organic growth,” says Jeff Stibel, president and CEO for Web.com. “Because the consideration payable to the team in this transaction is based on the performance of the business over approximately three years, the WebSource Media team has clear financial targets to achieve that align them with Web.com and its shareholders.”

Under the terms of the agreement, the former owners of WebSource Media stand to earn up to one million shares of Web.com’s common stock and up to $8.2 million in cash, depending on the revenue growth and profitability milestones that scale upwards over approximately three years. Web.com will also provide approximately $2.6 million in cash to pay in full certain transaction fees and outstanding working capital obligations.