Web solutions provider Network Solutions, along with search engine provider Google, announced on Monday they will offer a Webinar entitled “Discover a New Audience with Pay-Per-Click” on July 26 at 2 p.m. EDT.

The Webinar will be moderated by Lara Mehanna from the online marketing team at Network Solutions, and Lauren Frandsen of Google AdWords. Aimed at business owners who may not understand the importance of a pay per click company in an online marketing campaign, the moderators will distinguish the differences between PPC and organic search marketing, instruct how to promote a business online, show users how to gain targeted leads while improving click-to-close rates and highlight the advantages of PPC in measuring the methods of delivery from search engine to site.

“In conjunction with Google, we intend to use this Webinar to showcase what pay per click advertising is, and how small to medium-sized businesses can use a pay-per-click company to help drive traffic to their Web site,” says Jeff Zimmerman, VP of product marketing and management with Network Solutions.

The Webinar will also highlight the benefits of using the services of a pay per click company, instead of managing online advertising in-house.