Domain registrar and Web hosting provider Go Daddy announced on Wednesday it will debut this weekend its new commercial starring new Go Daddy Girl Amanda Beard. The celebrity spokesperson swims, smiles and even “flashes” in one of the new Go Daddy ads set to debut during the ESPN2 Saturday Night College Football Primetime presented by Go Daddy, says the company.

“Amanda is absolutely smokin’ hot… anyone can see that,” says Go Daddy CEO and founder Bob Parsons. “What you get in the new commercials is her subtle, yet edgy sense of humor. Amanda is 100 percent Go Daddy-esque.”

Go Daddy Productions filmed three thirty-second commercials with Beard last month in Los Angeles, California. The ad, entitled “Shock” features appearances from swimming icon Mark Spitz, WWE wrestler and original Go Daddy Girl Candice Michelle, IndyCar driver Danica Patrick, motorcycle drag racer Valerie Thompson and All-Pro wide receiver Chad Johnson.

The new Go Daddy commercial featuring Beard, as well as the Internet-only version can be viewed here.