Web hosting provider and domain registrar Go Daddy announced on Tuesday that while the ad it ran during Sunday’s Super Bowl didn’t stir up quite the storm of attention of its previous Super Bowl ad, the spot had quickly generated close to 2 million visitors to the Go Daddy Web site.
The company has been vying for attention with its Super Bowl advertising plan for weeks. Since it announced its intentions to advertise in this year’s big game, the company has kept the press abreast of its struggles to gain approval of ABC’s standards and practices divisions. The company went through 13 revisions before an ad was finally accepted last week.
Following the Super Bowl, Go Daddy founder and president Bob Parsons dismissed an apparent lack of critical enthusiasm for his ad.
“After 13 revisions, our commercial was finally approved,” says Parsons. “It aired in a key position Sunday, as the first half of the game was winding down, and it aired by itself, with no other advertisers rubbing up against it. The critics didn’t rank it very highly, but the people, the ones who matter, did. People came to see our commercial on the Internet by the thousands and they just keep coming,” said Parsons.
With unapproved versions of the ad available for download, says Parsons, Go Daddy’s Web site has been drawing a significantly increased number of viewers.
The company reports that the site experienced 880,000 visits more than normal on Sunday and 910,000 more than normal on Monday.