Domain registrar and Web hosting provider Go Daddy announced on Monday that more than one million views were tracked to Go Daddy’s website during the Super Bowl on Sunday as viewers logged on to see Danica Patrick’s rejected “Exposure” commercial online.

Go Daddy’s approved Super Bowl ad aired at the beginning of the second quarter and directed viewers to go to GoDaddy.com to take a look at the rejected “Exposure” ad, which featured animatronic beavers in a spoof of the paparazzi and certain female celebrities. The ad was rejected by Fox because Go Daddy wouldn’t remove the word “beaver” from the script.

Go Daddy then created “Spot On”, which was approved for broadcast by Fox and invited viewers to GoDaddy.com to go see the rejected commercial.

“I’ve said it before and I’ll say it again, Danica’s ‘Exposure’ is probably our funniest ad ever,” says Bob Parsons, founder and CEO of Go Daddy. “It is definitely our most effective ad in terms of immediate results. We’re thrilled; think about it, it was one of the greatest Super Bowl games ever played and yet fans still took time to come to our site during the game.”